Privacy Policy
Last Updated: October 22, 2026
Roofs by Nicholas, LLC d/b/a Roofs by Nicholas of Midland ("we," "us," or "our") operates the website roofsbynicholas.com (the "Site"). This Privacy Policy explains what information we collect, how we use it, and the choices you have regarding your information.
By using this Site, you agree to the collection and use of information as described in this policy.
Who We Are
Roofs by Nicholas, LLC d/b/a Roofs by Nicholas of Midland
4400 N Midland Dr Ste 2870D
Midland, TX 79707
Phone: 432-520-7348
Email: info@roofsbynicholas.com
Information We Collect
Information You Provide Directly
- Contact Form (roofsbynicholas.com/contact-us): first name, last name, phone number, email address, and message content.
- Request Service Form (roofsbynicholas.com/request-service): name, contact information, property address, and details about the roofing service you're requesting. This form is hosted by our third-party form provider, JotForm.
- Instant Quote Tool: if you use our embedded instant quote widget (powered by Toolsey/Owens Corning), you may be asked to provide contact and project details directly to that third-party service.
- Financing Applications: if you click "Apply for Financing," you will be taken to a third-party site (Wisetack) where any information you submit is collected and governed by Wisetack's own privacy policy, not this one.
Information Collected Automatically
When you visit our Site, we and our third-party service providers may automatically collect:
- IP address and general location
- Browser type, device type, and operating system
- Pages visited, time spent on pages, and referring website
- Cookies and similar tracking technologies (see below)
Cookies and Tracking Technologies
Our Site uses cookies and similar technologies to operate properly, understand how visitors use the Site, and support advertising. These include:
- Essential cookies required for basic site functionality (e.g., form submission, navigation menus).
- Analytics cookies (Google Analytics) that help us understand site traffic and visitor behavior.
- Advertising cookies (Google Ads) used to measure the performance of our advertising and, where applicable, to show relevant ads to past visitors. When you reach our Site from a Google ad, we may display a Google forwarding phone number so we can see which ads lead to calls; those calls still ring our main line, and Google receives basic call details such as the time, duration, and caller area code.
- Third-party embed cookies from services like Elfsight (which displays our Google reviews on this Site) and JotForm (which powers our service request form).
You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the Site, including forms.
Third-Party Services We Use
We work with the following third-party service providers, each of which may collect or process information according to their own privacy policies:
| Service | Purpose |
|---|---|
| Google Analytics (GA4) | Website traffic and usage analytics |
| Elfsight | Displaying Google review widgets on our Site |
| Duda | Website hosting, security, and built-in site analytics |
| Google Ads | Advertising performance measurement |
| Google Maps | Displaying our office location and service area maps |
| Google reCAPTCHA | Spam and bot protection on our contact form |
| JotForm | Hosting and processing our service request form |
| Toolsey / Owens Corning Instant Quote | Providing an embedded instant quote tool |
| Wisetack | Processing financing applications (external site) |
We do not control how these third parties use information once it is submitted to them, and we encourage you to review their respective privacy policies.
How We Use Your Information
We use the information we collect to:
- Respond to your inquiries and service requests
- Schedule inspections, estimates, and roofing services
- Communicate with you about your project or account
- Improve our Site and marketing efforts
- Comply with legal obligations
We do not sell your personal information to third parties.
How We Share Your Information
We may share information with:
- Service providers listed above, to the extent necessary for them to perform their function (e.g., JotForm processing your service request, Google providing analytics).
- Insurance companies or subcontractors, if you ask us to coordinate with them on your behalf (e.g., insurance claims for storm or hail damage).
- Legal authorities, if required by law, subpoena, or to protect our legal rights.
We do not share your information with third parties for their own independent marketing purposes without your consent.
SMS / Text Messaging
Our text line is 432-300-4660. If you provide your mobile phone number and consent to receive text messages from us, we may use SMS/text messaging to:
- Confirm or reschedule appointments and estimates
- Send updates about your roofing project
- Follow up on quotes or service requests
Consent to receive text messages is never a condition of purchasing any goods or services from us.
Message and data rates may apply. Message frequency varies.
You can opt out of text messages at any time by replying "STOP." You can reply "HELP" for assistance.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this policy, including to respond to your inquiry, complete a service, maintain business records, or comply with legal obligations.
Your Rights and Choices
Depending on your state of residence, you may have rights under applicable privacy laws (such as the Texas Data Privacy and Security Act) to:
- Request access to the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information, subject to certain exceptions
- Opt out of targeted advertising
To exercise any of these rights, contact us at info@roofsbynicholas.com or 432-520-7348.
We will respond to your request within 45 days. If we decline to take action on your request, you may appeal by emailing info@roofsbynicholas.com with “Privacy Appeal” in the subject line. We will respond to your appeal within 60 days. If your appeal is denied, you may file a complaint with the Texas Attorney General at texasattorneygeneral.gov.
You can also opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on (tools.google.com/dlpage/gaoptout), and manage Google Ads personalization through your Google Ad Settings (adssettings.google.com).
Children's Privacy
Our Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
Security
We use reasonable administrative and technical safeguards to protect the information we collect. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last Updated" date.
Contact Us
If you have questions about this Privacy Policy, contact us at:
Roofs by Nicholas
4400 N Midland Dr Ste 2870D, Midland, TX 79707
Phone: 432-520-7348
Email:
info@roofsbynicholas.com
